Awards List

Okay, I selected Mashable--the Social Media Guide--as the site of my exploration. I learned that European travelers stranded during the recent volcanic eruptions used Twitter and Twitter keywords to funnel information to one another. Apparently, since travelers were getting little--if any information from the European airlines, they took matters into their own hands. Using their Twitter accounts and the keyword "#ashcloud," they used sources outside the airlines to find out about the volcano's behavior, cancelled flights, available hotels, and rescheduled flights. It caught on to the point that the European air carriers eventually started using Twitter to get info to their clients.

Technology's children are really remaking the rules today!